More along the lines of using blogs is the idea of "switching from secrecy to transparency, communicating early and often and using new technologies such as blogs, wikis, delicious and RSS to deliver their messages to end users and support staff." Live from HighEdWebDev 2007: Marketing and Communications in Higher Education IT Organizations — Nuances, Challenges, Successes
October 15th, 2007 by Karine Joly

This is a long but very interesting article, "The See-Through CEO" from the Match 2007 issue of WIRED, Issue 15.04 http://www.wired.com/wired/archive/15.04/wired40_ceo.html

Very cool ways to change the culture of an organization and to better to work, I think.

Beth

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